Hope Turner, Design Program Management and Studio Operations Leader

Design Program Management & Studio Operations

Hope Turner

Building the infrastructure that lets design organizations do their best work.

Most design operations leaders come from project management or production. I came from design.

I was doing motion graphics and interactive design before the discipline had a name, before the tools made it easy, before anyone called it UX. That foundation is what makes me a different kind of design operations leader: I don't manage design from the outside. I understand it from the inside. It also means I design with all users in mind — human-centered design isn't a methodology to me, it's a commitment to making experiences that work for everyone, not just the majority case.

Many of my early peers moved on to other fields as the industry shifted and the tools changed. I stayed, not out of inertia, but out of genuine excitement about where this field was going. Every wave brought new challenges and new ways to do the work better: the web, mobile, design systems, AI. I've grown through all of them, and I'm still growing.

How I Work

Practitioner First

I came from design, not operations. Thirty years of making things — from broadcast motion graphics to enterprise systems — means I understand what good work requires from the inside.

Systems Thinker

I build the infrastructure that makes great creative work repeatable at scale. Governance frameworks, design culture, review rituals — the invisible architecture that lets teams do their best work.

Equity Centered

Human-centered design is a commitment to designing for all users, not just the easy ones. Accessibility and equity are not checklists — they are the standard I hold all work to.

Lifelong Learner

From broadcast television to AI, I have grown with every wave this field has produced. Staying curious is not a trait — it is a practice. The next wave is always the most interesting one.

Background

My career spans thirty years and three distinct acts. I started in entertainment and advertising, creating broadcast motion graphics for the 1996 Atlanta Olympics and Atlanta Braves, designing Coca-Cola Brasil television campaigns through McCann-Erikson Rio, and building interactive experiences for Turner Classic Movies and WWF. I was making things for the web before most people knew what it was.

From there I moved into large-scale digital properties including Superbowl.com, USOpen.com, Wimbledon.com, and Grammys.com, then enterprise software at IBM, AI-powered Watson products, and UX work at Apple. Along the way I built research programs, led accessibility initiatives, and designed systems that had to work for millions of users across dozens of contexts.

For the past several years I've been at USCIS, where I came in as the first-ever Design System Program Manager and built the function from scratch. That work, the component library, the governance frameworks, the design culture, now extends to DHS headquarters and multiple federal agencies.

The through-line across all of it is the same question: how do you build the systems and culture that let creative people do their best work at scale? AI is the next wave, and I'm as excited about it as I was about every wave that came before.

Organizations & Brands

A selection of organizations and brands I've designed for throughout my career.

U.S. Citizenship and Immigration Services
Apple
IBM
McCann-Erickson
Coca-Cola
Enfatico
Austin Community College
WWF
WebMD
1996 Olympics
Atlanta Braves
NFL / Super Bowl
Current Role

Design System Program Manager

Oct 2023 to Present
U.S. Citizenship and Immigration Services, DHS

The first person to hold this role — I built the design operations infrastructure for a 100+ designer organization from scratch. When my branch chief went on a six-month detail, I stepped up to run the design function, meeting with all design teams and product managers to maintain standards and keep every initiative moving. I drove Figma's full procurement, SSO integration, and federal whitelisting from zero, working directly with Figma's team. The component library, governance frameworks, design culture, and a CTO-commissioned journey mapping initiative I built now extend to DHS headquarters and multiple federal agencies.

"Hope is one of the most talented and dedicated UX designers I've had the pleasure of working with. She is an exceptional team leader who ensures platform-wide consistency and adheres to design systems. She delivers measurable outcomes that align with the product vision and has an impressive ability to expand design research programs and establish strong relationships with existing customers and business partners. Hope's skills in strategy, agile methodologies, web design, project management, UX research, and accessibility make her an asset to any team."

Kay Johnson  ·  Human-Centered. AI-Enabled.

Projects across every screen, format, and scale — from broadcast to brand systems.